Road Angels

By Wunderman - Bogota

For Honda Brand Honda

Highly Commended in category Progressive
Use of Mobile

Project Description
Colombia reports more than 30.000 motorcycle accidents a year, according to Colombia’s National Road Safety Agency.
12% of them results in death due mortal traps like bumps, open sewer manholes and other dangers in the road.
Agency Solution
Road Angels is the first app for motorcycle drivers that allows them to report and receive audio notifications of dangers in the road.
Trough any intercom device and voice commands, people will report the obstacles they find on their path saying de word: “danger”.
Every report creates a geolocalization pin that will give audio alerts to other drivers about upcoming dangers. If the reported obstacle no longer exists, it can be removed with the voice command: "no".
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