The submissions for the 2019 WPPed Cream Awards were impressive – continuing to push the envelope on what great ideas and creativity are in health. The work that is most compelling in health combines communications, experience and technology/data to solve real-life problems.
Across all categories our judges evaluated some incredible work from all over the world – searching for the ideas that stood out based on the strength of the idea and innovation, the craft in execution, and guts & impact.
Thank you to this this year’s judges who included Andrea Bistany (Creative Director, Grey Health) Trevor Sloan (SVP, Group Creative Director, Wunderman Thompson Health), Chris Chappell (Executive Creative Director, Ogilvy Health), and Alissa Kaplan (Chief Client Officer, WPP Team Pfizer).
The 2019 Crème de la Crème award went to GTB Sao Paulo for their work “Accessibility Mat” with Ford Motor Company. There are 46 million people in Brazil with some type of disability. Despite a wheelchair user being capable of driving an adapted car, when they go to the streets, they must face the overwhelming lack of accessibility, even in the main cities. GTB Sao Paul worked with Ford to create “The Accessibility Mat” – a car mat redesigned to work as a portable accessibility tool for disabled drivers. The idea created a new function for something that already existed. The team also added new technology – sensors and a microprocess – that synchs to a map identifying exactly where the Mat was used. This data is then shared with local authorities who can use to build more accessible cities.
There were many great ideas and submissions. Please visit the site to view the Winners and Highly Commended work for each category within Health & Wellness.