Asian Paints Trend Report - Identity and Branding
By FITCH - Mumbai
For Asian Paints Brand Asian Paints
Highly Commended in category Design & Branding
In subcategory Identity and Branding - Publications and Annual Reports
Project Description
Asian Paints is one of India’s foremost paint companies. Every year, they, along with industry stalwarts conduct a series of workshops to propose a trend colour for the coming year, combined in a book called ‘Colour Next’.
This year, however, Asian Paints wanted to go beyond. The aim was to create a serious white paper report on colour forecasting that would focus on a crowd beyond just interior designers and architects, with the hope of interesting a wider audience, including designers and others interested in colour.
FITCH were brought on board to craft and implement this daunting challenge, on their behalf.
This year, however, Asian Paints wanted to go beyond. The aim was to create a serious white paper report on colour forecasting that would focus on a crowd beyond just interior designers and architects, with the hope of interesting a wider audience, including designers and others interested in colour.
FITCH were brought on board to craft and implement this daunting challenge, on their behalf.
Agency Solution
FITCH took all that research material, recreated and rewrote it as The Trend Forecast. Report.
Written and displayed in a more approachable and contextual fashion, not just to inform but also inspire people.
We mapped out the societal, socio-economic and political trends across India through in-depth analysis of consumer behavior and sentiments, consumption patterns, lifestyle shifts and changes in tastes and preferences across demographics.
Written and displayed in a more approachable and contextual fashion, not just to inform but also inspire people.
We mapped out the societal, socio-economic and political trends across India through in-depth analysis of consumer behavior and sentiments, consumption patterns, lifestyle shifts and changes in tastes and preferences across demographics.