By Superunion - Hong Kong

For Superunion Brand Superunion

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Promotional Items

Project Description
Chinese New Year is the Chinese festival that celebrates the beginning of a new year on the traditional Chinese calendar.
2019 is the Year of the Pig.
Our Asian offices wanted to wish clients and friends a happy and prosperous new year in a fun and memorable way.
Agency Solution
Creative Idea
Piggybank is a hambitious but fictional bank brand that both pays homage to and celebrates the Year of the Pig, as well as showcases how work and play come together as one.
Clients and friends worldwide were gifted quirky red packets with a porky twist, as well as an EDM inviting them to further discover the puntastic world of Piggybank online.
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