Office World Cup Posters
By Superunion - Brewhouse Yard - London
For Superunion Brand Superunion
Highly Commended in category Design & Branding
In subcategory Identity and Branding - Posters
Project Description
The 2018 World Cup was held in Russia. We wanted to create a series of posters to display around the office to celebrate a glorious summer of football and inform employees of upcoming matches and game times.
Agency Solution
With 32 teams playing – the largest number ever – we chose to create 32 individual posters using the iconic Russian nesting doll and dressed each of them in the competing counties kits. They were ordered in Fifa rankings, with Germany (seeded 1st) the largest and Russia (seeded 32nd) smallest.
To promote each of the matches, the dolls were displayed side-by-side, allowing you to see the potential David and Goliath battles that were about to happen.
The posters were created to display around the studio to get people excited about the World Cup and also to advertise games that would be shown on our big screen!
To promote each of the matches, the dolls were displayed side-by-side, allowing you to see the potential David and Goliath battles that were about to happen.
The posters were created to display around the studio to get people excited about the World Cup and also to advertise games that would be shown on our big screen!