Dialog – Reinventing the German B2B insurance category

When Dialog, the niche B2B insurance player of the Generali Group, had ambitions to become the all-encompassing, best practice broker partner in Germany, they knew a refreshed appearance was needed to fulfill their aspirations. But nowadays, new is not enough. 
You need to be outstanding to be noticed. So we didn’t just refresh the brand, we reinvented the whole German B2B insurance category.

The striking visual identity enables flexible storytelling across all touchpoints of the multi-channel brand experience whilst delivering maximum impact and differentiation in a sea of insurance sameness. The brand communicates with the highest competence, but exudes a human-centered charm that connects emotionally and transparently in an otherwise dry and bureaucratic category.