FAT MAGAZINE

Fashion magazines are facing a huge drop in sales, as the industry is channeling money into online platforms. 64% of all fashion magazines are seeing a decline in readership. The few that survive, rely heavily on advertising, to the point where there is more ads than content. The death of an industry, or an opportunity?

FAT stands for Fashion, Art and Typography. It is exactly what it says on the tin. An ad-free creative playground for artists, models and photographers around the world. An experience made in collaboration with the creators themselves. With no rules. No meddling from advertisers. No regular format. No restrictions. Contributions have been made by artists like Cass Bird, Olivia Bee, Gia Coppola, Helena Christensen, Francis Bacon, Jonathan Meese, Jason Fox and John Copeland.