The Creative Circle has long been a pillar for creative talent in the UK’s communications industry. Through awards and education, run and developed by creatives, Creative Circle has always shown commitment to fresh thinking and craft, encouraging leaders in the industry to give back to those starting out. In 2018, we were asked to create an annual that would pay tribute to Creative Circle's long-standing belief that fitting in is the enemy of creativity. With next to no budget, we were challenged to design an annual for the creative community that would celebrate 2018 winners, and inspire the next generation to just stand out.
Creative Circle has always broken away from tradition, and continually encourage the creative community to do the same. The 2018 annual needed to represent this spirit of rebellion. So we set ourselves the challenge of creating a book that breaks every convention. Twisted typography, asymmetric angles, counterintuitive crops and peculiar pagination. And that wouldn't sit neatly on a bookshelf. The book was designed for the creative community to celebrate a year of inspiring work, but also get them thinking about the need to break rules and champion the kind of defiant creativity that is crucial to our industry's survival.
Describe the execution (40% of vote)
Since Doomsday, books have been rectangular. Equiangular, quadrilateral, square. The 2019 Creative Circle Annual is a book that breaks every convention. Twisted typography, asymmetric angles, counterintuitive crops and peculiar pagination. And it won’t sit neatly on a bookshelf. We designed 334 miscut pages of twisted type, asymmetric angles, counterintuitive crops and peculiar pagination. ‘A book that breaks every typographic convention’ was our ambition.