Vodafone asked us to develop a high-quality and
stand-out image library of assets and templates
for primary use within programmatic media. They
needed to make effective use of the personalisation
capabilities of the platform, drawing on live variable data to create adverts in real time that can be made completely bespoke and relevant to the customer.
We created two sets of assets, Burst of Excitement
and the Vodamoji, all themed around variable data
points; travel, location, weather and home. This
meant as well as being closely aligned to live data,
they could also be clearly linked to a product or
service that Vodafone is selling.