Volleyball Nations League: 100% Made of Volleyball
By Landor - Paris
For Fédération Internationale de Volleyball (FIVB) Brand Volleyball Nations League
Winner in category Design & Branding
In subcategory Craft - Typography for Design
Project Description
Did you know that volleyball is the most watched sport during the Olympics? If not, you’re not a fan.
If volleyball is largely known, loved and followed by people who practice it, it leaves many others quite indifferent.
This was FIVB’s challenge while launching the Volleyball Nations League competition (VNL): to create a global platform that makes volleyball shine beyond just practitioners. Bringing together the best national teams in the world, VNL was set to become the greatest event in volleyball. A spectacular case to engage with broader audiences, ignite the flame, and convey all that this sport can bring to our world. It just needed a brand to carry this ambition.
If volleyball is largely known, loved and followed by people who practice it, it leaves many others quite indifferent.
This was FIVB’s challenge while launching the Volleyball Nations League competition (VNL): to create a global platform that makes volleyball shine beyond just practitioners. Bringing together the best national teams in the world, VNL was set to become the greatest event in volleyball. A spectacular case to engage with broader audiences, ignite the flame, and convey all that this sport can bring to our world. It just needed a brand to carry this ambition.
Agency Solution
To make the new Volleyball Nations League competition the epitome of Volleyball, we created a typeface 100% made of volleyball. The Rally embodies the sport’s most important and unique value: team is everything and you are nothing without the team.
Just as it takes a team to win a point, it takes a team to make a letter. Each letter is created during real volleyball exchanges, the movement of the ball passing from hand to hand is recorded in motion capture as professional players recreate the shapes from A to Z. The Rally dresses itself up in the iconic texture and colours of the ball in 3D to celebrate the spectacular sensations and emotions of the game.
Just as it takes a team to win a point, it takes a team to make a letter. Each letter is created during real volleyball exchanges, the movement of the ball passing from hand to hand is recorded in motion capture as professional players recreate the shapes from A to Z. The Rally dresses itself up in the iconic texture and colours of the ball in 3D to celebrate the spectacular sensations and emotions of the game.