Inspiring Growth
By Landor - London, Wunderman - New York, Wunderman - London
For Wunderman Thompson
Highly Commended in category Design & Branding
In subcategory 360 Integrated Design
Project Description
Do opposites attract? Can we simply combine two industry giants and expect them to work? To feel inspired?
Well, we did.
The toughest thing to develop or change is culture. Having two huge industry giants with distinctly different cultures makes this even harder. We were tasked with uniting Wunderman and J. Walter Thompson.
Our objective was to take their promise – “Inspiring Growth” – and translate it into an inspiring brand: one that genuinely drives creativity, while uniting their team behind one mindset. We believe, this starts with shared behaviours and the willingness to seek and share inspiration on a day-to-day basis. This is what inspired the big idea behind the key brand asset: The Inspiration Mark.
Well, we did.
The toughest thing to develop or change is culture. Having two huge industry giants with distinctly different cultures makes this even harder. We were tasked with uniting Wunderman and J. Walter Thompson.
Our objective was to take their promise – “Inspiring Growth” – and translate it into an inspiring brand: one that genuinely drives creativity, while uniting their team behind one mindset. We believe, this starts with shared behaviours and the willingness to seek and share inspiration on a day-to-day basis. This is what inspired the big idea behind the key brand asset: The Inspiration Mark.
Agency Solution
The Inspiration Mark, in its bold simplicity, can be endlessly re-imagined or re-interpreted, making it the perfect blank canvas for the newly formed agency. It unites in common behaviour, be it in a client presentation, simple meeting or brainstorm. This is a brand that asks everyone to take responsibility for inspiring growth.