The Last Germ

By Ogilvy - Chicago

For SC Johnson Brand Lysoform

Winner in category Advertising

In subcategory Radio

WPPED Cream
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Project Description
Lysoform® is a home cleaning and personal care brand that kills 99.9% of germs. But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.
Agency Solution
In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.
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