Start Talking

By Grey - Buenos Aires


Winner in category Advertising

In subcategory Radio

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Project Description
Many of the women victims of domestic violence often bear marks on their bodies. When asked what happened to them, fear means they tend to conceal the truth, inventing excuses like “I fell down the stairs”, “I walked into a door” or “I slipped in the bath”.
Agency Solution
Bearing this in mind we conducted a campaign to encourage women in situations of violence to call the “144” national telephone line to seek help and start to talk about what really happened to them.
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