Immigrant Songs

By Wing - New York

For Southern Poverty Law Center

Winner in category Advertising

In subcategory Radio

WPPED Cream
Project Description
Every day, legal immigrants living in isolated communities along the U.S. Southern border suffer civil rights violations that infringe the law.
Vulnerable and often uneducated, these immigrants don’t know the law or their rights, making them easy prey for a system caught between zero tolerance and a huge influx of illegal immigration.
Reaching them with information is complicated, since many don't speak English, and live in remote and underdeveloped stretches of the desert, with limited cellphone reception and no data coverage.
The objective is to reach these unreachable communities with practical legal advice that can help them deal with civil rights violations.
Immigrant Songs is the product of collaboration of musicians, lawyers, and media, to reach legal immigrants living in isolated communities along the U.S. border, with practical easy-to-understand legal advice in the form of folk songs, that can help them cope with civil rights violations.
Agency Solution
The only media able to reach 90% of all immigrants living in isolated communities along the U.S. Southern border is local radio.
For the first time, lawyers and musicians got together to translate complex immigration laws into easy to understand legal advice embedded into the lyrics of Corridos.
Corridos are the most popular music genre along the border, with lyrics that talk about real-life struggles. All local Hispanic radio stations transmit this genre of regional Mexican folk songs, on both sides of the border.
And so, music becomes the ideal format to deliver practical legal information in a way that can be memorized and repeated again and again.
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