Dollar Agony

By Dhélet VMLY&R - Buenos Aires

For Ripio

Highly Commended in category Advertising

In subcategory Radio

Audio 1
Project Description
Argentinian economy is historically volatile, that's why its population commonly saves up in American Dollars. On the first week of August of 20TH18 the Argentine market was affected by a huge and historic devaluation of the Argentine Peso that triggered the value of the Dollar to oscillate exorbitantly day by day.
Agency Solution
We aired the following radio was based on the real values and days that came after that.
Please rotate your device
to portrait orientation