Natural Disasters

By VMLY&R - Santiago

For Amnesty International

Winner in category Advertising

In subcategory Print

WPPED Cream
Project Description
Natural Disasters sees the human rights campaigners raising awareness of man-made disasters in war-torn Syria.
Agency Solution
The adverts focus on the fact that in the conflict-riven Middle Eastern country “the worst natural disaster is mankind,” the point being that despite having gone 1391 years without a tsunami, for example, death, destruction, and irreparable damage still scar the land. Earthquakes and hurricanes also provide points of comparison.
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