It's OK

By AKQA - Paris

For Oakley Brand Oakley

Winner in category Advertising

In subcategory Film

WPPED Cream
WPPED Cream
WPPED Cream
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WPPED Cream
Project Description
It’s OK is an ode to the obsessed, and gets to the heart of committed athletes everywhere. It is a series of intimate vignettes that are based on real insights and stories, to celebrate authentic moments along the journey of the impassioned sportsperson, enabling them to connect through the extremes they endure.
Agency Solution
A pinnacle film, with original soundtrack, features pro athletes including Chloe Kim, Mark Cavendish, Bubba Watson and Mikaela Shiffrin, and reveals the personal sacrifices that are made in the pursuit of mastery. The story gets to the heart of commitment, and reassures all sportspeople that it’s OK to follow your obsession.
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