Search History

By TAXI, Toronto, Canada

For Covenant House Brand Covenant House

Highly Commended in category Health & Wellness

In subcategory Non-Profit-Traditional

WPPED Cream
WPPED Cream
WPPED Cream
Project Description
Covenant House is Canada’s largest agency providing shelter and services for homeless and at-risk youth. Since 1982, they’ve helped over 95,000 street kids get off the streets and begin living a live with a future. Posters like these continue to demonstrate their understanding that street kids were once just kids.
Agency Solution
To raise awareness of youth homelessness, we needed to describe this complex issue in understandable terms. We used an iconic visual well-known to anyone with a smartphone to summarize important events that led to a kid becoming a street kid. And by using this relatable search design, each story became relatable as well.
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