Bring back your white smile

Max White is a crucial product for Colgate; it’s the kind of product that can demonstrate its efficiency. The objective is to communicate the effectiveness of Colgate Max White for everybody, especially for 30 + people, a key target for this campaign. So, we resurrected a 90’s style nostalgic feeling to bring to the brand ... after all, with Colgate Max White you can bring back the white smile you used to have.

We launched the print and outdoor campaign with a nostalgic narrative and photographic feel.