See awarded work
The submissions for this year’s 2018 WPPed Cream Awards continue to push the boundaries of creativity and the ever-evolving definition of health.
Judges included Howard Courtemanche (President, Global Health Practice, Y&R), Samantha Dolin (Chief Creative Officer, North America, Ogilvy CommonHealth), Toby Pickford (Chief Creative Officer, AUNZ, Ogilvy CommonHealth) and David Traini (Creative Director, New York, Sentrix Health Communications).
As we continue to see in Cannes Lions Health this year, the work in health & wellness that is most compelling is work that has clear impact on the world. Across all categories our judges evaluated incredible work - searching for those pieces that stood out for the calibre of idea and innovation, craft in execution, guts and impact.
The 2018 Crème de la Crème award went to Y&R Melbourne for their ‘Sip Safe’ campaign in support of drink safety awareness and sexual assault prevention. More than 4,500 Australians have their drink spiked every year – 40% of which lead to sexual assaults. One of the most common places this occurs is at concerts, festivals and events where attendees are accustomed to wearing wristbands. Y&R created the Sip Safe wristband which gives women the ability to test their own drink and the freedom to enjoy social settings without worry. The idea was so simple, so creative, so relevant and so impactful.
There were so many incredible ideas and submissions. We hope you take the opportunity to view the winners for each category and all of the highly commended submissions as well.