#Whatmakesgreat
By Ogilvy UK, London, UK
For IBM Brand IBM
Winner in category Direct
In subcategory Business to Business
Project Description
The creative use of data sat at the heart of this idea. IBM’s AI platform, Watson became Wimbledon’s first AI tennis pundit.
Pundit Watson worked to understand what makes a great player. Studying 22 years of unstructured data - 11.2 million words of sports commentary across blogs, articles and interviews. Combined with structured data - 54 million tennis points and learnings from coaches, journalists, and ex-players about the passion, stamina, ‘performance under pressure’, playing styles and personality of the greatest players.
Watson became an expert tennis pundit with the ability to uncover unseen patterns and express insight in human terms.
Pundit Watson worked to understand what makes a great player. Studying 22 years of unstructured data - 11.2 million words of sports commentary across blogs, articles and interviews. Combined with structured data - 54 million tennis points and learnings from coaches, journalists, and ex-players about the passion, stamina, ‘performance under pressure’, playing styles and personality of the greatest players.
Watson became an expert tennis pundit with the ability to uncover unseen patterns and express insight in human terms.
Agency Solution
Watson became Wimbledon’s first AI tennis pundit, Pundit Watson.
Pundit Watson worked to understand what makes a great player. Studying 22 years of sports commentary by reading 11.2 million words in blogs, articles and interviews. All combined with 54 million tennis data points tracked from 1990 and learnings from coaches, journalists, and ex-players about passion, stamina, ‘performance under pressure’, playing styles and the personality traits of the greatest players.
Watson became an expert tennis pundit with the ability to uncover unseen patterns and express insight in human terms.
Using this insight Pundit Watson inspired fans, players, champions (Martina Navratilova, Jamie Murray and Marion Bartoli coming forward to be involved) and journalists, provoking a debate using #WhatMakesGreat
Pundit Watson worked to understand what makes a great player. Studying 22 years of sports commentary by reading 11.2 million words in blogs, articles and interviews. All combined with 54 million tennis data points tracked from 1990 and learnings from coaches, journalists, and ex-players about passion, stamina, ‘performance under pressure’, playing styles and the personality traits of the greatest players.
Watson became an expert tennis pundit with the ability to uncover unseen patterns and express insight in human terms.
Using this insight Pundit Watson inspired fans, players, champions (Martina Navratilova, Jamie Murray and Marion Bartoli coming forward to be involved) and journalists, provoking a debate using #WhatMakesGreat