Fortnum & Mason Florentines

Our bold textile-inspired design marks out these luxury Italian biscuits from other Florentines. The arrival of Italian fashion in Britain was a massively disruptive influence that challenged conservative British attitudes – an effect we wanted to recreate on the shelves of this very British store.
Bright, clashing textures, patterns and colours are underpinned by layers of detail, reflecting Fortnum's personality, the unique qualities of each Florentine, and the vibrancy of the new range as a whole.

Having redesigned other biscuits within the range, we returned to our vision of a Regency house, assigning each biscuit to a different room. In this instance, we felt the new-look Florentines should represent the dressing room, in particular the most daring fashion-forward pieces within the wardrobe.
Inspired by the biscuits’ Italian roots, we likened the vibrant new flavours and colours to the arrival of bold Italian fashion and textile design in London during the mid-century. It was a massively disruptive influence that challenged conservative British attitudes – and we wanted our design to have the same effect.
Echoing this distinctive Italian fashion influence, we created a packaging collection that perfectly reflects a biscuit of two contrasting halves: a crunchy, nutty base and a silky smooth chocolate topping. The colour palette is bold and full of contrasts too, and again expresses the unique personality of each Florentine and the vibrancy of the new range as a whole.
Within this system of playful clashes we also included layers of detail that bring even more personality to the range. We’ve used foiling, metallic inks and different varnishes to make the packaging feel as tactile as the biscuits themselves. Even the barcode has been designed to look like a bite has been taken out of it. As everyone knows, the sign of a good Florentine is the mouth-watering ‘snap’ you get on first bite!