SOUND RECYCLE
By J.WALTER THOMPSON BANGKOK, Bangkok, Thailand
For HEINEKEN THAILAND Brand HEINEKEN
Highly Commended in category Design & Branding
In subcategory Installation/Experience/Exhibition
Project Description
Heineken Sound Recycle turned unused sound energy into electrical energy by using Heineken beer cans as power generators. The generated electricity was used to power charging stations and beer coolers. We launched it at S2O festival, the biggest and loudest EDM festival in Thailand. The machine generated electricity from the sound vibration inside the beer can, returning it as AC current. Inside each Heineken can, a small mechanical device was installed. All the cans were mounted as an outdoor installation which performed with 3 simple steps: 1. Harvest the sound from the stage and the crowd 2. The vibration of the sound waves inside the empty cans ignited a circuit to create electricity 3. Electricity generated powers phones and chills the beer fridge.
“Heineken Open Your Sound” is the brand's world music platform aiming to offer superior music festival experiences to all music lovers. Here we found a smart and sustainable way to harvest the sound to enhance our fans’ musical experiences. When it comes to Thai concerts, consumers are familiar with receiving “concert packs” and other privileges to add to their festival experience. Heineken wanted to create something worth talking about and worth remembering, and do it in a way that would include and unite, not divide and separate (e.g. like a VIP area).
“Heineken Open Your Sound” is the brand's world music platform aiming to offer superior music festival experiences to all music lovers. Here we found a smart and sustainable way to harvest the sound to enhance our fans’ musical experiences. When it comes to Thai concerts, consumers are familiar with receiving “concert packs” and other privileges to add to their festival experience. Heineken wanted to create something worth talking about and worth remembering, and do it in a way that would include and unite, not divide and separate (e.g. like a VIP area).
Agency Solution
We live in a world where we need to get smart with our resources. Each year at concerts, all the sound energy created by the bands and the audience is left to go to waste. “Heineken Sound Recycle” turned unused sound energy into electrical energy by using Heineken beer cans as power generators. The generated electricity was used to power charging stations and beer coolers.
Don’t get lost in the noise. Use it. When it comes to Thai concerts, consumers are familiar with receiving “concert packs” and other privileges to add to their festival experience. Heineken wanted to create something worth talking about and worth remembering, and do it in a way that would include and unite, not divide and separate (e.g. like a VIP area).
Don’t get lost in the noise. Use it. When it comes to Thai concerts, consumers are familiar with receiving “concert packs” and other privileges to add to their festival experience. Heineken wanted to create something worth talking about and worth remembering, and do it in a way that would include and unite, not divide and separate (e.g. like a VIP area).