Thinking and Drinking on St. Patrick’s Day
By Superunion, London, UK
For Superunion
Highly Commended in category Design & Branding
In subcategory Identity and Branding - Posters
Project Description
Our quarterly Pub Quiz night fell on the weekend of St. Patrick’s Day.
We are tasked to create a series of posters to communicate to staff in our different offices about an upcoming St. Patrick’s Day Pub Quiz.
We are tasked to create a series of posters to communicate to staff in our different offices about an upcoming St. Patrick’s Day Pub Quiz.
Agency Solution
We highlighted the two main activities at a pub quiz night. Drinking. And thinking. We visualised the balance between drinking and thinking in the simplest graphic form. The more you drink, the less you think.
A triptych of posters were created and hung in our different offices, highlighting what staff would be indulging in at our St. Patrick’s Day Pub Quiz. Using a simple black & white graphic, we signified how the thinking to drinking balance would change over the course of the night, all wrapped up in a steadily draining pint of Guinness.
The posters were printed and placed in our offices a fortnight before the quiz which fell on the 16 March 2018.
A triptych of posters were created and hung in our different offices, highlighting what staff would be indulging in at our St. Patrick’s Day Pub Quiz. Using a simple black & white graphic, we signified how the thinking to drinking balance would change over the course of the night, all wrapped up in a steadily draining pint of Guinness.
The posters were printed and placed in our offices a fortnight before the quiz which fell on the 16 March 2018.