LEVEL

This was easy; we were launching a new global airline. Airline operators know that budget long haul is going to be the next big thing. Every operator in the world is racing to launch a low-cost long haul carrier. We won.
Our client, IAG (British Airways, Iberia, Aer Lingus), were the first to get it off the ground.
The inaugural flight left Barcelona in June.

We called it LEVEL, because we are levelling the playing field. Opening the world up to people who could only have dreamed of it before.
We made it cool. A clean minimal design style. Our customers are smart. They want quality and value. These are Uniqlo, Zara people. They have taste.