Vodafone: a digital brand identity for a digital business

By Superunion, London, UK

For Vodafone

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Identity Design Large 1000s

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WPPED Cream
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Project Description
The way in which customers interact with brands has changed dramatically. Today, on-screen, digital communications lead as the most common contact brands have with current and potential customers, something that is especially true in the world of technology.
For Vodafone, with over 500 million customers worldwide, a new digital-first brand identity was needed to help reinvigorate their communications and bring messaging to life.
Agency Solution
A dynamic and ownable series of visual elements combine to form a new brand identity created with motion at its core, ready for life on screen.
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