Design Bridge Student Competition 2018
By Design Bridge, London, UK
For Design Bridge Brand Design Bridge
Highly Commended in category Design & Branding
In subcategory Craft - Writing for Design
Project Description
Each year at Design Bridge we set a design brief to students from University courses throughout the UK, in a competition known as 'The Dogs Bollocks Awards'.
To communicate the 'Win us Over' brief for 2018, we created six thought provoking posters that raise questions on topical subject matters.
Cleverly written headlines provoke conversation and inspire creativity, whilst witty adaptations of familiar imagery give the bold, bright designs a distinct twist, visually dramatising the tensions within each topic.
It's a brave campaign that makes students look twice, inspiring them to think about the power of a good design idea to 'Win us Over'.
To communicate the 'Win us Over' brief for 2018, we created six thought provoking posters that raise questions on topical subject matters.
Cleverly written headlines provoke conversation and inspire creativity, whilst witty adaptations of familiar imagery give the bold, bright designs a distinct twist, visually dramatising the tensions within each topic.
It's a brave campaign that makes students look twice, inspiring them to think about the power of a good design idea to 'Win us Over'.
Agency Solution
The 'Win us Over' brief is all about powerful ideas – ideas that have the ability to persuade, influence and win others over to a particular point of view.
In order to communicate the brief for 2018, we created six bold, thought provoking posters that raise questions on topical subject matters, such as Brexit, food waste, the gender pay gap and Donald Trump.
Cleverly written headlines provoke conversation and inspire creativity, whilst witty adaptations of familiar imagery give the bold, bright designs a distinct twist, visually dramatising the tensions within each topic. The bold, bright aesthetic and two-colour screen printed production method were inspired by old school punk posters.
In order to communicate the brief for 2018, we created six bold, thought provoking posters that raise questions on topical subject matters, such as Brexit, food waste, the gender pay gap and Donald Trump.
Cleverly written headlines provoke conversation and inspire creativity, whilst witty adaptations of familiar imagery give the bold, bright designs a distinct twist, visually dramatising the tensions within each topic. The bold, bright aesthetic and two-colour screen printed production method were inspired by old school punk posters.