IGEPA paper factory wanted us to think of a new and innovative way to promote their papers to potential clients, mostly designers. We needed to get close to their sensibility and promote the rich palette of Igepa's papers. We also needed to emphasize the endless possibilities to combine them. The insight was inspired by the task itself - how to mix up Igepa's papers and show the examples to our target audience how they can use Igepa's products in a creative way.
Each IGEPA paper provokes our imagination. Each leaf is the beginning of something new. This is how we created Mix It Up - an artistic collection of unique illustrated posters with the message - with the right combination anything is possible. Mix It Up is a collection of drawings created by some of the most talented Croatian illustrators. Each drawing uses different techniques and combines two seemingly incompatible famous people such as Mona Lisa and Elvis Presley, Madonna and Steve Jobs, Oprah and Tesla, Frida Kahlo and Mike Tyson, Queen Elisabeth and Abraham Lincoln. The project reassures us how with the right combination anything is possible.