People can't stop themselves - Stalker, Funeral
By Ogilvy Cape Town, Cape Town, South Africa
For Volkswagen South Africa Brand Volkswagen
Winner in category Advertising
In subcategory Radio
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Project Description
We were briefed to create a radio campaign that promoted the Golf 7’s brake assist feature.
We worked off the insight that the world is full of people who just can’t stop themselves from saying too much, and in doing so, turn Innocent situations into awkward predicaments.
We worked off the insight that the world is full of people who just can’t stop themselves from saying too much, and in doing so, turn Innocent situations into awkward predicaments.
Agency Solution
We created an awkward radio campaign that tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves, which is why the new Golf 7 comes with Brake Assist.
The campaign ran across national radio stations including the likes of Heart FM, Classic FM, Rise FM, and Cliff Central. Cliff Central is an online radio talk station hosted by Gareth Cliff, South Africa’s most controversial DJ who is no stranger to taking things too far. His talk show was the perfect platform for a dialogue driven campaign that played off people not being able to stop themselves from saying too much.
The campaign ran across national radio stations including the likes of Heart FM, Classic FM, Rise FM, and Cliff Central. Cliff Central is an online radio talk station hosted by Gareth Cliff, South Africa’s most controversial DJ who is no stranger to taking things too far. His talk show was the perfect platform for a dialogue driven campaign that played off people not being able to stop themselves from saying too much.