Day 8: Birthday Party

By Ogilvy, Chicago, USA

For SC Johnson Brand Lysoform

Highly Commended in category Advertising

In subcategory Radio

Audio 1
Project Description
Lysoform® is a home cleaning product that kills 99.9% of germs.  But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive.
Agency Solution
We follow him through this post-apocalyptic landscape as he comes to grips with his new, lonely reality and the disinfecting power of Lysoform®.
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