Astronaut

By Y&R, Mexico City, Mexico, Ciudad de México, México

For Save the Children Foundation

Highly Commended in category Advertising

In subcategory Print

WPPED Cream
Project Description
As part of the celebration of Children's Day, Save the Children Mexico presented the campaign "dreams" to generate awareness about the work of the organization in the country, as well as the most common problems that Mexican children face every day. This campaign portrays how Save The Children helps and supports children in extreme situations such as labor exploitation, child marriage, children in risk areas, child migration and humanitarian emergencies including health and poverty.
Agency Solution
The campaign used beautiful photographs showing a clear and direct way of how children's dreams (like being an astronaut or firefighter), could die if we are indifferent to the problem and did not help to change this reality.
Please rotate your device
to portrait orientation