The Voice of Art

Research done at the Metropolitan Museum in New York found that nowadays people spend only 17 seconds on average looking at an art-piece.

To fully enjoy art we needed to change the way we experience it. We then created “The Voice of Art”, a project in partnership with three major museums in Latin America. Museum visitors could use an exclusive app to literally talk to seven art pieces in the collection, asking them whatever they wanted, the way they wanted; the response was given by Watson through its Portuguese and Spanish voice in real time and natural language, explaining subjects such as the history behind the piece, art techniques and styling, and even the relationship with current topics. It was a creative and unprecedented idea that not only brought museum visitors’ experience to a new level but also made the average time people spent with art grow to 180 seconds.