Blizzard Store

By Ogilvy Panama, Panama City, Panama

For Dairy Queen

Winner in category Advertising

In subcategory Outdoor

Project Description
The Blizzard is Dairy Queen’s most iconic ice cream.
Since its launch, it’s been widely recognized for being served upside down to customers in order to prove its creaminess.
However, this marketing trick has become predictable after three decades.
So, we needed to make it spectacular once again.
Agency Solution
We created the Blizzard Store. The only store where customers could buy the Blizzard completely upside down.
Please rotate your device
to portrait orientation