The Secret

This is the story of a young couple where the hidden secret was revealed. It starts when a girl was wondering what the boy was hiding something from her. Trustfully, she believed that he had nothing to hide. However, she was the one who revealed that she had one hidden secret with a fear that he would leave her if he knew. It turned out that the boy, when knowing the girl’s secret, accepted it willingly and still loved her. But, in the end, the story revealed that the boy was the mischievous one because he also had the secret to hide Voiz Waffle and ate it all alone. This is because Voiz is crunchy and delicious, so you don’t want to share with anyone.

The execution in Snacks Brands Market in Thailand are cluttered with the foodshot and the shot of teenagers to enjoy their lives and eat deliciously. Therefore, Agency helps Client to explore on the execution platform of "I don't want to share my Voiz" to highlight on the key message that Voiz is so delicious, that you don't want to share it with anyone. The execution is based on the wild and crazy execution with a fun twist at the end to make the story more stunning. This is the tool to shift the brand from the red ocean to the blue ocean and make consumers perceive that Voiz is another snack brand in their mind. We also build the story around the teenagers who are our main target in order to engage with them even better e.g. The Secret is about the story of a young couple like an ordinary romantic love story, but actually in the end, the consumers will be surprised by the twist. The strong creative execution builds on consumers’ engagement to look for what’s becoming for the next campaign.