Survivors

By Y&R, Mexico City, Mexico

For Save the Children Foundation

Winner in category Advertising

In subcategory Film

WPPED Cream
Project Description
What we show in this film, are situations of risk that children in Mexico are exposed to. It's a raw portrait of extreme situations: work, risk zones and child marriages. These are some of the themes that are portrayed in this short film executed with a top-notch craft. It's a film, which is totally supported by a musical theme. A cover of a famous song used to give voice to surviving children of the worst problems in society.
Agency Solution
For this spot we did a thorough casting. Most of the kids had never been in front of a camera before. The challenge and success of this casting was to find kids who could handle the brutality of the scenes and be able to sing in English to break the 4th wall. Each kid showed the strength and understanding of each situation as it’s appreciated in each frame. The director likes to work with non-actors as he did in his previous featured films to get the raw reality that the film shows us.
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