Pre-Approved Loans - Motorcycle

By Dhélet Y&R Latam, Buenos Aires, Argentina

For Banco Santa Fe Brand Pre-Approved Loans

Highly Commended in category Advertising

In subcategory Film

Project Description
Historically, personal loans in Argentina where for big family projects because the application
procedure would take very long and it would be hard to get considering the high credit demands the
banks needed. Today, it’s much more simple, easy and fast because you can apply for a loan online and
have a pre-approval in an immediate manner. This way, loans can be taken into consideration for
whatever you desire for you or your family.
Agency Solution
In slow motion, we see a man sitting on a motorcycle looking into the camera with an accomplice smile. Overprint: With loans from Banco Santa Fe. Overprint: You can get up to $1,000,000. Overprint: To buy what you always wanted. Overprint: Get your Pre-Approved Loan now. We hear a soft classic melody as the camera moves away and, from that movement, we discover the wife of the protagonist who holds her baby in her arms and screams at him in anger. As a detail, there is one last overprint: (Pre-approved by the Bank). Logo overprint.
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