Costa Nica

By J. Walter Thompson, San José, Costa Rica

For Teletica Brand Canal 7

Winner in category Health & Wellness

In subcategory Non-Profit-Traditional

Audio 1
Project Description
We live in a world full of xenophobia and Costa Rica and Nicaragua are no exception to this. Their political differences, through the years, have aggravated this terrible behaviour.
But, there is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children.
Teletica, Costa Rica’s leading TV station, and the place where public opinion starts, invited these children to create their own country. A perfect one.
Agency Solution
Through a workshop conducted by Teletica, a new country was born.
Introducing Costa Nica, a country created by the children with their own motto, coat of arms, symbols, flag and rights. In addition, the children created their very own anthem, with the help of two famous singers from Nicaragua and Costa Rica.
Teletica aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia and soon afterwards Costa Nica became a trending topic.
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