She Knows

By Y&R, Madrid, Spain

For Svenson

Highly Commended in category Health & Wellness

In subcategory Consumer-Digital

Project Description
We created a Tinder profile of the perfect girl: Sophia. She swiped right to every guy who was bald and tried to hide it. How could we notice? Because in their pictures they always hid their head: cropping it, wearing hats, covering it with the hand... Once they matched her, she started a conversation in real time and confessed to them that she knew. After that, she gave them a code for a special discount for a hair loss treatment with Svenson.
Agency Solution
We got the perfect girl and made her a Tinder profile. She contacted the guys who were trying to hide that they were bald. During the real time chat, she explained to them that she knew they were going bald and offered them a code for a discount. A really cheap (almost free) action with a great repercussion.
Please rotate your device
to portrait orientation