The Body Shop works to be the world’s most ethical and truly sustainable global business. It has made an Enrich Not Exploit™ commitment. The limited-edition perfume collection was born out of this.
3 famous noses picked 3 endangered fragrances (Nigritella, Kahaia and Swietenia) that were on the verge of extinction from 3 continents. And the good news was nature remained untouched through all of it.
We wanted people to know the story behind each of the bottles. The wild flower, its place of origin and what makes it rare. We could have a promoter bore them with this information or persuade the shoppers to discover it on their own. We went with the latter.
We decided to tease the shoppers with the genuinely fresh scents and then engage them with a unique experience.
We created The Perfume Posters. 3 ethnic-art-inspired posters, made of perfume testers.
Each of the posters had a piece of fragrance for everyone to tear off. The strips did more than just smell good. The little pulls gave sales an instant push. And in the process we turned a static display medium into a handy sales tool.