Join The Dots

By Contract Advertising, New Delhi, India

For Jivan Healthcare Brand Totos Condoms

Highly Commended in category Design & Branding

In subcategory Retail - POS

Project Description
Totos is a popular condom brand in Maharashtra. But they wanted to be talked about in the metros. This was difficult because the metros already had lots of big condom brands. Brands that had been advertising for years. So how did we get people curious about Totos?

Agency Solution
We noticed that young people know about the Kama Sutra. But they still hesitate to talk about sex openly. So we decided to skip conventional media. And go to where they hang out. Places like cafes, restaurants and bars.

Then, we took Totos' top selling product, dotted condoms and got playing. We made a series of illustrated giveaway posters. That helped them learn new sex positions. Without really showing them in full glory. Because we let them connect the dots. 

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