Studio B

By The Partners, London, UK

For Clydesdale & Yorkshire Bank

Highly Commended in category Design & Branding

In subcategory Retail - Permanent

Project Description
Studio B, a new space on Kensington High Street, has opened its doors to inspire the next generation of innovation. Designed to nurture ideas that will help shape the future of banking, the interactive hub is as innovative as the brand itself, reinventing not only the way we view high street banking, but also the ways in which banks can shape our relationship with money. Also known as The Lab, the space is a place where ideas can be heard, discussed and – if they have potential – developed into real solutions for everyday life.
Agency Solution
The Studio B identity represents invention, ideas and imagination. We’ve taken a pared-back approach, simplifying the bold imagery and colours of B to create a fresh and futuristic look.
Inside Studio B, innovation lab meets hipster café meets events space. The industrious look and feel, developed for The Lab by Four by Two, emphasises the creative focus of the space, ensuring that it feels tangible and real, the beating heart of innovation. The space is used to foster new ideas and put consumers at the heart of the brand, turning potential thought-starters into prototypes for customers to try. From building communications between Alexa and the customer’s personal bank account, and redefining the family unit finances, to hosting numerous events such as children’s coding classes and lifestyle and wellness coaching, Studio B is another step towards reshaping the future of banking.
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