9/10ths

By Landor, Dubai, UAE

For Takamol Brand 9/10ths

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Identity Design Small 10s

WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
Project Description
A lesson in ‘business’ from The Holy Qur’an.
With so many small to medium-sized enterprises (SMEs) facing several challenges when getting started, the government of Saudi Arabia wanted to give support through innovative products and services via a comprehensive public portal. The introduction of such an initiative plays a crucial role in advising business start-ups, which in turn help to boost the Saudi economy.
Agency Solution
Inspired by the wisdom found within The Holy Qur’an, the Prophet Mohammed teaches
us that one tenth of our wealth shall be obtained through good fortune.
However, NINE TENTHS of our wealth must be created from the ruthless hunt and opportunistic entrepreneurship of business and trade.
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