Arte is Europe’s leading culture channel, broadcasting a diverse range of content which ‘brings Europe’s culture to one place’. This led to the brand idea: Arte – Europe’s culture magnet.
The Arte logo takes the lead role as the magnet.
The theme is brought to life through the literal to metaphorical.
The Arte magnet consistently pulls various subject matter towards it in unexpected ways across: brand idents; programme idents; stings; OSP; promos and print.