Banque Privée 1818, The Synchrone Bank
By Landor, Paris, France
For Banque Privée 1818
Highly Commended in category Design & Branding
In subcategory 360 Integrated Design
Project Description
Rich people have changed. Private banks have not.
Yesterday, rich people were heirs. They wanted to preserve their fortune for their children, grandchildren, and great-grandchildren. They wanted to preserve their world.
Rich people today are successful entrepreneurs. They have sold their company. Twice. They could stop working and put their feet in the sun for the rest of their lives. But they won’t. Why? Because being an entrepreneur is what excites them.
So what they ask from their private banker is to step out of his marble office. Immediately.
Because they want him to be useful. To stand on their side. To be on their side. To follow their rhythm.
Yesterday, rich people were heirs. They wanted to preserve their fortune for their children, grandchildren, and great-grandchildren. They wanted to preserve their world.
Rich people today are successful entrepreneurs. They have sold their company. Twice. They could stop working and put their feet in the sun for the rest of their lives. But they won’t. Why? Because being an entrepreneur is what excites them.
So what they ask from their private banker is to step out of his marble office. Immediately.
Because they want him to be useful. To stand on their side. To be on their side. To follow their rhythm.
Agency Solution
Welcome to Banque Privée 1818: The Synchrone Bank.
Being synchrone starts with your employees: you engage them through a series of behaviors boosted by the metaphor of dance. Then you make sure your headquarters shout this synchronicity, from the signage through to the welcome desk. You put art on the wall. Not any art. A series of unique hand-crafted pieces, expressing the tailor-made dimensions of a synchrone private banker: in space, in time, in gesture. But you don’t stop there. You transform your website from a simple window into your company to an efficient prospecting tool, by making it fully synchronize around each visitor’s profile and preferences.
Being synchrone starts with your employees: you engage them through a series of behaviors boosted by the metaphor of dance. Then you make sure your headquarters shout this synchronicity, from the signage through to the welcome desk. You put art on the wall. Not any art. A series of unique hand-crafted pieces, expressing the tailor-made dimensions of a synchrone private banker: in space, in time, in gesture. But you don’t stop there. You transform your website from a simple window into your company to an efficient prospecting tool, by making it fully synchronize around each visitor’s profile and preferences.