Chat Yourself

By Y&R, Milan, Italy

For Italia Longeva

Highly Commended in category Data Investment Management

Project Description
There are 9.9 million new cases of Alzheimer's each year. Having Alzheimer's means to lose, day by day, the control of your life. Alzheimer’s progressively leaves the patient out from the world and from loved people, because of its amnesia that confuses and scares the Alzheimer’s sufferer pushing him to become more and more self-contained.
Italia Longeva, the national research network on aging and active longevity, created by the Ministry of Health, wanted to do something to improve the quality of life of Alzheimer's patients as much as possible. A constant and proactive help, especially in the early stages of the disease, in which the person can still maintain a strong contact with all the major dimensions of life.
Agency Solution
Chat yourself helps you remember by chatting to yourself. We created a chatbot messenger which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H a day.
We’ve based it on facebook: the life diary that everyone has in their pocket. Thanks to artificial intelligence, the chatbot can understand and chat with sufferers without asking them to learn specific sentences or commands. And with push notifications Chat Yourself helps even without any requests or interaction. We trained the chatbot to answer any possible needs, in real time and everywhere. Chat Yourself improves the lifestyle of Alzheimer’s sufferers and gives back independence to them and their families. Turning the common use of chat, we turned Alzheimer’s sufferers behaviour.
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