Tough Decisions

By Y&R, Bangkok,Thailand

For Advanced Info Service Plc. Brand AIS Cloud+

Highly Commended in category Advertising

In subcategory Radio

Project Description
These spots deal with the situation where you have to make a tough choice; it is very hard to decide as both things are very important to you. When the story comes to its peak, the announcer reveals that both choices are actually just images on a cellphone that can be kept or stored in the 100GB AIS Cloud+. So there’s no need for hard decisions anymore.
Agency Solution
The majority of people who don't know that their files can be kept on AIS Cloud+ are people in provinces and the elderly. Radio is the best way to communicate with them.
They always listen to the radio. Therefore, we created these spots which are about making tough decisions about things that are really important to them.
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