Times Change
By Grey, Bryanston, South Africa
For Duracell Brand Duralock
Winner in category Advertising
In subcategory Radio
Audio 1
Audio 2
Audio 3
Project Description
To promote Duracell's Duralock batteries, which retain power for up to 10 years in storage.
Agency Solution
We took a nostalgic look at what life was like 10 years ago. Life can change a lot over 10 years, but not your Duracell Duralock battery. It will keep its charge in storage for a decade.