Times Change

By Grey, Bryanston, South Africa

For Duracell Brand Duralock

Winner in category Advertising

In subcategory Radio

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Project Description
To promote Duracell's Duralock batteries, which retain power for up to 10 years in storage.
Agency Solution
We took a nostalgic look at what life was like 10 years ago. Life can change a lot over 10 years, but not your Duracell Duralock battery. It will keep its charge in storage for a decade.
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