Event tourism is a growing market and a massive opportunity, as people are more than ever willing to travel around the world to experience major sports events, music gigs and art exhibitions, live. According to a recent UK report, 45% of live music audiences were music tourists, which is almost 10 million people in the UK alone.
The brief was to create a web banner campaign engaging and incentivizing people to travel and book with Cheapflights, by showcasing Cheapflights' dedication to taking the complexity out of finding the best value flights through the application of innovative, intuitive technologies by focusing on their core message; ‘Smart Search. Made Simple’.
Cheapflights wanted to prove that this is not just a pay-off, but a promise they live and breathe every day. It was paramount that the idea could create interaction, engagement, and thereby click through to their website, to experience Cheapflights' extraordinary search tool.
We decided to turn Cheapflights' online display media into a simple flights search, and created an innovative, contextual web banner that allows you to search flights for the articles you’re reading, simply by dragging the article image into the web banner.
As a world’s first the web banner then combines image search API’s, Location API’s, ticket platform API’s such as Ticketmaster and songkick, with Cheapflights' flight search API to serve the user a flight price for the next upcoming concert, sport, or art event. And everything happens within just a few seconds.
The solution inspires people to travel by focusing on the experience rather than the qualities of the destination, which is linked to something they are already passionate about, creating a relevant point of contact between the brand, its users and their passions.