Switch it off

By Ogilvy, Frankfurt, Germany

For Amnesty International

Winner in category Advertising

In subcategory Print

Project Description
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it: While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Our campaign connects both worlds in one visual. Amnesty International wants to create awareness for people suffering in warzones and raise donations to help them.
Agency Solution
Through the use of light and perspective, we combine our world as "uninvolved" viewers with the world of war and terror victims. At second glance, the TV station is actually the view through a window, where the news footage is the harsh reality and the spectators are the war victims.
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