Fathers
By Y&R, Madrid, Spain
For beIN Connect Brand beIN Sports
Highly Commended in category Advertising
In subcategory Print
Project Description
In Spain, football is very important. In this campaign we exaggerate that it is as important as our own children.
Agency Solution
That's why we show parents who pretend to be watching their babies but are actually watching football on their mobile. The light emanating from the cell phone resembles an angelic light from the baby.